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Вкус и алкоголь

Вкус и алкоголь

Мы после небольшого перерыва продолжаем изучать вкусы и влияние на них алкоголя, приятного чтения!

СПИРТ УСЛОЖНЯЕТ

Спирт обладает веселящим эффектом. Наш организм воспринимает вкус алкоголя (даже если он и неприятный), как что – то приятное, потому что этанол побеждает нас в итоге, влияет на наше сознание и оказывает приятное действие.

Интересный факт: в мире существует небольшое количество людей, которые имеют непереносимость к алкоголю, из-за того, что их печень не вырабатывает достаточного количества алкогольдегидрогиназы, несмотря на вкус напитка, сладкий, кислый и т.д. Даже небольшое количество этанола вызовет неприятную реакцию организма – отвращение и понимание того, что это не вкусно.

Следующий обман, который готовит нам этанол – это, конечно же, зависимость. Из-за нее можно оказаться в ситуации, когда вкус вам и не нравится, действие тоже, вы не хотите его употреблять – но не можете и все равно чувствуете к нему тягу.

Вообще доказано (профессор Бачманов и Брюс Брайн), что алкоголь воспринимается, как вполне реальное болевое ощущение, но мы способны легко привыкнуть к нему и даже попасть в зависимость от этого ощущения, так как боль прикрывается приятным воздействием алкоголя на нашу сознательную систему.

Бачманов работает исследователем в Центре Монелл в Филаделфии, там изучаются ощущения под влиянием химических раздражителей. Это одна из самых больших в мире организаций в мире, изучающих запах и вкус.

Chemical Senses Center Монеля является некоммерческим независимым научным институтом, расположенным в University City Science Center, исследовательского центре в Филадельфии, в американском штате в Пенсильвания. Монелл проводит и публикует междисциплинарные фундаментальные исследования по вкусу , обонянию и химиотерапии (химически опосредованные чувства кожи, такие как ожог капсаицина или зоб карбонизации).

В Центре Монелла ученые из многих дисциплин работают вместе (примерно 50 человек в штате), чтобы сосредоточиться на понимании механизмов и функций вкуса и запаха и определить широкое значение этих чувств на здоровье и болезни человека. Монелл - единственный в мире независимый некоммерческий научный институт, специализирующийся на фундаментальных исследованиях вкуса и запаха.

Ссылка на оф сайт компании: http://www.monell.org/

Суть исследования Бачманова: В лаборатории установлен большой стеллаж. В нем контейнеры (размером с обувную коробку) с мышами. На крышке каждого контейнера закреплена кормушка, от нее внутрь идут две серологические пипетки (трубки). По трубкам мышам подается разная жидкость (сладкая/не сладкая). Мышь сама выбирает, что ей больше нравится. Но это только начало эксперимента, дальше мышь перемещают в бокс, в котором установлен аппарат под названием «Лизометр» или «Вкусометр Дэвиса» где в эксперимент подключают алкоголь. К клетке поочередно придвигаются бутылки и компьютер считывает информацию (сколько раз мышь слизала жидкость и из какой бут). Весь эксперимент занимает около 15 мин. Веселящий эффект алкоголя не успевает проявиться. Показатель только один – либо мыши нравится вкус, либо нет.

Итак, согласно Бачманову, люди подобны мышам, большинство из нас воспринимают в алкоголе 4 составляющих: сладкий и горький вкус, жжение и немного неприятный запах.

Если концентрация алкоголя в напитке 10% (крепкое пиво/вино) – мыши не станут пить раствор – горечь и неприятный запах перевесят сладость.

А вот если крепость напитка будет 30-40%, примерно, как в дистиллятах, то мыши не откажутся от угощения. Им нравится этанол, чем больше крепость, тем слаще продукт, тем больше сахаров он удерживает. Все алкоголики любят сладкое.

Именно из –за этого люди всегда пытались скрыть чистый неприятный вкус всегда чем –то сладким и вкусным. Как сказал сам Бачманов, - «Все дополнительные составляющие напитка – другие вкусы и запахи – это всего лишь вкусный соус, подаваемый с несъедобным основным блюдом».

Алкоголь обманывает человека. Многие ученые пытаются приручить его свойство, разгадать его тайны. Одно из наиболее интересных исследований влияния вкуса и запаха алкоголя на подсознание человека провел психолог Алан Марлатт, его основной заслугой стало выступление за распространение лекарств, которые избавляют от зависимости, но при этом позволяют не отказываться он вызывающих эту зависимость веществ.

Но в сфере алкоголя, которая так и интересна нам, он провел куда более увлекательное исследование. Ему удалось решить 2 из наиболее сложных проблем изучения алкоголя: как сделать так, чтобы человек не знал, пил он алкоголь или нет, и как затем изучать его поведение.

В 1973 году Марлатт с коллегами опубликовывает работу под названием «Потеря контроля над выпивкой у алкоголиков: экспериментальная модель».

Эксперимент должен был объяснить, почему некоторые люди не могут ограничиться одной порцией спиртного. В чем тут дело? В психологическом эффекте или в заученном поведении?

Для эксперемента нужно было плацебо, что бы человек думал, что он принимает реально действующее вещество. И разделение подопытных на 2 группы – экспериментальную и контрольную. При изучении влияния алкоголя контрольная группа получает все, кроме самого алкоголя. Но это оказалось очень непросто, потому что все знают о специфическом вкусе алкоголя (ощущения во рту) и любой способен понять, есть ли алкоголь в его напитке или нет. Совсем недостаточно побрызгать абсентом или чем – то подобным над поверхностью напитка, что бы заставить человека поверить, что там градус.

Долгие поиски подходящего варианта напитка все-таки дали универсальную идею.

Придуманный исследователями коктейль состоял из одной части водки и пяти частей тоника – подается сильно охлажденным. Во время проведения испытуемые не могли сказать есть ли в их бокале алкоголь или нет, разве если только угадать. На самом же деле группы делились на 4 состава:

1 – ожидающие алкоголь/принимающий плацебо

2 – ожидающих плацебо / принимающих плацебо

3 – Ожидающих плацебо/ принимающих алкоголь

4 – Самая важная группа – ожидающих алкоголь/принимающих плацебо.

То есть исследователи в тайне подсовывали испытуемым напитки и смотрели что происходит.

Контингент испытуемых был совершенно разный, от практически непьющих, до заядлых любителей и алкоголиков (таких набирали специально по «наводке» бармена). Результат оказался один и зависел он от того, в какой группе находился человек, независимо от того, что именно он пил.

Алкоголики, которые пили алкоголь, но знали, что это просто вода, пили не больше непьющих людей и не пьянели, и те, кто практически не употребляет спиртного. Люди, которые пили плацебо, но думали, что это алкоголь, начинали ощущать признаки опьянения, а алкоголики пили больше других. Из этого можно сделать только один вывод:

Ожидания - предварительные суждения и предыдущий опыт людей о том, что с ними произойдет после употребления алкогольного напитка серьезно влияют на то, как алкоголь воздействует на человека.

Спасибо за внимание, старичок! Мы скоро вновь встретимся. Спасибо Валерии за продолжение исследований и хорошего дня!

Ваши комментарии

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25.11.2021
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Eric Jones
25.11.2021
Hey there, I just found your site, quick question… My name’s Eric, I found oldpalbar.shop after doing a quick search – you showed up near the top of the rankings, so whatever you’re doing for SEO, looks like it’s working well. So here’s my question – what happens AFTER someone lands on your site? Anything? Research tells us at least 70% of the people who find your site, after a quick once-over, they disappear… forever. That means that all the work and effort you put into getting them to show up, goes down the tubes. Why would you want all that good work – and the great site you’ve built – go to waste? Because the odds are they’ll just skip over calling or even grabbing their phone, leaving you high and dry. But here’s a thought… what if you could make it super-simple for someone to raise their hand, say, “okay, let’s talk” without requiring them to even pull their cell phone from their pocket? You can – thanks to revolutionary new software that can literally make that first call happen NOW. Talk With Web Visitor is a software widget that sits on your site, ready and waiting to capture any visitor’s Name, Email address and Phone Number. It lets you know IMMEDIATELY – so that you can talk to that lead while they’re still there at your site. You know, strike when the iron’s hot! CLICK HERE https://talkwithwebvisitors.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works. When targeting leads, you HAVE to act fast – the difference between contacting someone within 5 minutes versus 30 minutes later is huge – like 100 times better! That’s why you should check out our new SMS Text With Lead feature as well… once you’ve captured the phone number of the website visitor, you can automatically kick off a text message (SMS) conversation with them. Imagine how powerful this could be – even if they don’t take you up on your offer immediately, you can stay in touch with them using text messages to make new offers, provide links to great content, and build your credibility. Just this alone could be a game changer to make your website even more effective. Strike when the iron’s hot! CLICK HERE https://talkwithwebvisitors.com to learn more about everything Talk With Web Visitor can do for your business – you’ll be amazed. Thanks and keep up the great work! Eric PS: Talk With Web Visitor offers a FREE 14 days trial – you could be converting up to 100x more leads immediately! It even includes International Long Distance Calling. Stop wasting money chasing eyeballs that don’t turn into paying customers. CLICK HERE https://talkwithwebvisitors.com to try Talk With Web Visitor now. If you'd like to unsubscribe click here http://talkwithwebvisitors.com/unsubscribe.aspx?d=oldpalbar.shop
Eric Jones
08.11.2021
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Eric Jones
06.11.2021
Hi, Eric here with a quick thought about your website oldpalbar.shop... I’m on the internet a lot and I look at a lot of business websites. Like yours, many of them have great content. But all too often, they come up short when it comes to engaging and connecting with anyone who visits. I get it – it’s hard. Studies show 7 out of 10 people who land on a site, abandon it in moments without leaving even a trace. You got the eyeball, but nothing else. Here’s a solution for you… Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. You’ll know immediately they’re interested and you can call them directly to talk with them literally while they’re still on the web looking at your site. CLICK HERE http://talkwithcustomer.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works. It could be huge for your business – and because you’ve got that phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation – immediately… and contacting someone in that 5 minute window is 100 times more powerful than reaching out 30 minutes or more later. Plus, with text messaging you can follow up later with new offers, content links, even just follow up notes to keep the conversation going. Everything I’ve just described is extremely simple to implement, cost-effective, and profitable. CLICK HERE http://talkwithcustomer.com to discover what Talk With Web Visitor can do for your business. You could be converting up to 100X more eyeballs into leads today! Eric PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling. You have customers waiting to talk with you right now… don’t keep them waiting. CLICK HERE http://talkwithcustomer.com to try Talk With Web Visitor now. If you'd like to unsubscribe click here http://talkwithcustomer.com/unsubscribe.aspx?d=oldpalbar.shop
Eric Jones
05.11.2021
Hi, Eric here with a quick thought about your website oldpalbar.shop... I’m on the internet a lot and I look at a lot of business websites. Like yours, many of them have great content. But all too often, they come up short when it comes to engaging and connecting with anyone who visits. I get it – it’s hard. Studies show 7 out of 10 people who land on a site, abandon it in moments without leaving even a trace. You got the eyeball, but nothing else. Here’s a solution for you… Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. You’ll know immediately they’re interested and you can call them directly to talk with them literally while they’re still on the web looking at your site. CLICK HERE http://talkwithcustomer.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works. It could be huge for your business – and because you’ve got that phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation – immediately… and contacting someone in that 5 minute window is 100 times more powerful than reaching out 30 minutes or more later. Plus, with text messaging you can follow up later with new offers, content links, even just follow up notes to keep the conversation going. Everything I’ve just described is extremely simple to implement, cost-effective, and profitable. CLICK HERE http://talkwithcustomer.com to discover what Talk With Web Visitor can do for your business. You could be converting up to 100X more eyeballs into leads today! Eric PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling. You have customers waiting to talk with you right now… don’t keep them waiting. CLICK HERE http://talkwithcustomer.com to try Talk With Web Visitor now. If you'd like to unsubscribe click here http://talkwithcustomer.com/unsubscribe.aspx?d=oldpalbar.shop
Eric Jones
23.10.2021
Hi, Eric here with a quick thought about your website oldpalbar.shop... I’m on the internet a lot and I look at a lot of business websites. Like yours, many of them have great content. But all too often, they come up short when it comes to engaging and connecting with anyone who visits. I get it – it’s hard. Studies show 7 out of 10 people who land on a site, abandon it in moments without leaving even a trace. You got the eyeball, but nothing else. Here’s a solution for you… Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. You’ll know immediately they’re interested and you can call them directly to talk with them literally while they’re still on the web looking at your site. CLICK HERE http://talkwithcustomer.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works. It could be huge for your business – and because you’ve got that phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation – immediately… and contacting someone in that 5 minute window is 100 times more powerful than reaching out 30 minutes or more later. Plus, with text messaging you can follow up later with new offers, content links, even just follow up notes to keep the conversation going. Everything I’ve just described is extremely simple to implement, cost-effective, and profitable. CLICK HERE http://talkwithcustomer.com to discover what Talk With Web Visitor can do for your business. You could be converting up to 100X more eyeballs into leads today! Eric PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling. You have customers waiting to talk with you right now… don’t keep them waiting. CLICK HERE http://talkwithcustomer.com to try Talk With Web Visitor now. If you'd like to unsubscribe click here http://talkwithcustomer.com/unsubscribe.aspx?d=oldpalbar.shop
Eric Jones
22.10.2021
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Eric Jones
22.10.2021
Hi, Eric here with a quick thought about your website oldpalbar.shop... I’m on the internet a lot and I look at a lot of business websites. Like yours, many of them have great content. But all too often, they come up short when it comes to engaging and connecting with anyone who visits. I get it – it’s hard. Studies show 7 out of 10 people who land on a site, abandon it in moments without leaving even a trace. You got the eyeball, but nothing else. Here’s a solution for you… Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. You’ll know immediately they’re interested and you can call them directly to talk with them literally while they’re still on the web looking at your site. CLICK HERE http://talkwithcustomer.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works. It could be huge for your business – and because you’ve got that phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation – immediately… and contacting someone in that 5 minute window is 100 times more powerful than reaching out 30 minutes or more later. Plus, with text messaging you can follow up later with new offers, content links, even just follow up notes to keep the conversation going. Everything I’ve just described is extremely simple to implement, cost-effective, and profitable. CLICK HERE http://talkwithcustomer.com to discover what Talk With Web Visitor can do for your business. You could be converting up to 100X more eyeballs into leads today! Eric PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling. You have customers waiting to talk with you right now… don’t keep them waiting. CLICK HERE http://talkwithcustomer.com to try Talk With Web Visitor now. If you'd like to unsubscribe click here http://talkwithcustomer.com/unsubscribe.aspx?d=oldpalbar.shop
Eric Jones
17.10.2021
My name’s Eric and I just came across your website - oldpalbar.shop - in the search results. Here’s what that means to me… Your SEO’s working. You’re getting eyeballs – mine at least. Your content’s pretty good, wouldn’t change a thing. BUT… Eyeballs don’t pay the bills. CUSTOMERS do. And studies show that 7 out of 10 visitors to a site like oldpalbar.shop will drop by, take a gander, and then head for the hills without doing anything else. It’s like they never were even there. You can fix this. You can make it super-simple for them to raise their hand, say, “okay, let’s talk” without requiring them to even pull their cell phone from their pocket… thanks to Talk With Web Visitor. Talk With Web Visitor is a software widget that sits on your site, ready and waiting to capture any visitor’s Name, Email address and Phone Number. It lets you know immediately – so you can talk to that lead immediately… without delay… BEFORE they head for those hills. CLICK HERE https://talkwithwebvisitors.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works. Now it’s also true that when reaching out to hot leads, you MUST act fast – the difference between contacting someone within 5 minutes versus 30 minutes later is huge – like 100 times better! That’s what makes our new SMS Text With Lead feature so powerful… you’ve got their phone number, so now you can start a text message (SMS) conversation with them… so even if they don’t take you up on your offer right away, you continue to text them new offers, new content, and new reasons to do business with you. This could change everything for you and your business. CLICK HERE https://talkwithwebvisitors.com to learn more about everything Talk With Web Visitor can do and start turing eyeballs into money. Eric PS: Talk With Web Visitor offers a FREE 14 days trial – you could be converting up to 100x more leads immediately! It even includes International Long Distance Calling. Paying customers are out there waiting. Starting connecting today by CLICKING HERE https://talkwithwebvisitors.com to try Talk With Web Visitor now. If you'd like to unsubscribe click here http://talkwithwebvisitors.com/unsubscribe.aspx?d=oldpalbar.shop

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